Terrific stuff from the FT who write about a leaked memo circulated by the top brass at Rightmove.
They (Rightmove) are in a tricky position.
Do they just ignore all the speculation about Google entering the real estate market - and get accused of burying their heads in the sand.
Or, do they come out fighting - and get accused of defensiveness and "feeding the flames".
They're going to be damned whatever they do but I do think that the memo they sent out could have been better crafted. Read it, (link here) and judge for yourself.
My take is that they sound scared and bewildered - I'm reading Watership Down to my kids at the moment and I had a "rabbits in the headlights" feeling when scrolling through what Rightmove sent out. The second paragraph was particularly poor:
Bewilderment and sarcasm aren't the tone to set things off with.
The FT say that they await Googles response. My guess is that there won't be one - they'll just continue testing, evaluating and meeting the major players in private.
They're a juggernaut and the momentum they are gathering won't be deflected by tactical volleys like this.