Trulia is to the USA what Rightmove is to the UK.
This article by Kara Swisher of the Wall Street Journal claims that sources close to Google have confirmed that they are looking to buy Trulia for $150-250 million.
If this is true, and it happens, then the shake-up in the way owners & agents market their houses for sale will continue apace. A lot of technology commentators have forecast that 2010 will be the year that online video moves from the "just for fun" sector into the corporate world....expect Google to embrace and push this if/when they do launch a property portal.
I wrote a fair bit about the changing face of estate agency last year and fully expect to be writing more throughout 2010. The action taken by these huge corporations globally will have a direct effect on the way people buy and sell houses in my hidden (but beautiful) corner of France tomorrow.
Meanwhile let's keep an eye on both Trulia and Ms Swisher's column as she does appear to have some excellent sources in Silicon Valley.
www.cognacproperty.com
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