So yesterday the shares in major satellite navigation suppliers took a huge hit. If you want to find out why just click here.
US firm Garmin fell 18% after details of Google maps navigation were revealed. Dutch firm TomTom fell 9.5% when markets closed on Thursday.
The Google application promises free real-time, turn-by-turn directions for people to follow on their phones.
The Motorola "droid" will be the first mobile phone equipped with the system.
Google maps navigation combines services including a search engine to find addresses, Google street view for photos of locations, and live traffic data.
The implications for estate agents and people searching for property remain to be seen as this is just one tiny segment of the thousand piece jigsaw that Google are currently weaving.
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