I have just read this article in Harpers Wine & Spirits review saying that this month Martell are launching an on-pack promotion offering consumers the chance to win a "luxury" home in the Cognac region.
"Special promotional packs of 35cl, 70cl and 1L Martell VS will be available in off-trade channels offering consumers the chance to win a property worth over £200,000.
Senior brand manager for Martell, Pernod Ricard UK, James Robinson, says: "This neck tag promotion offers a truly unique prize that will drive rate of sale by creating increased stand out on shelf, while also reinforcing Martell's French heritage and quality credentials."
I went on to www.martell.com to try and find out some more info about the competition but got bored trying to navigate around (yes I watched the compulsory video and "found" the access code).
I know I'm knocking on a bit but it seems to me that their Marketing Director is more interested in winning awards for creativity than actually providing information for his customers. It reminds me of the "Toucan" Guinness ads which won loads of awards but were dropped after sales fell substantially....it's probably the same guy who has created the Martell site.
Anyway, best of luck with the competition if you decide to enter....
www.cognacproperty.com
3 comments:
It wouldn't let me input the access code!
Failure of their site, not tested.
Put in some random numbers and it worked !
I wish I was a 'Senior Brand Manager' and able to come up with lines like this one:
Senior brand manager for Martell, Pernod Ricard UK, James Robinson, says: "This neck tag promotion offers a truly unique prize that will drive rate of sale by creating increased stand out on shelf, while also reinforcing Martell's French heritage and quality credentials."
The word The seems to be missing though... On shelf... On the Shelf James please.....
It is like bank adverts that say details 'in branch'
Sorry Victor Meldrew moment....
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